While definitions vary, most agree that Clean Beauty is about more than just ingredients. It includes safety, sustainability, ethics and transparency. It’s about minimizing our footprint on this earth and forging a path that leads to GOOD GLOBAL KARMA. Eufora has embraced this philosophy since our founding, and, in striving for transparency, has established a three pillar Clean Beauty platform rooted in responsibility. Caring for people & planet since 1997.

Utilizing the best ingredients nature has to offer Eufora has been delivering uncompromising and sustainable quality since its’ founding in 1997. Today, all Eufora products meet the most rigorous standards in formulation, utilizing nearly 100 different natural plant extracts and essential oils, all of which are classified as renewable resources and considered biodegradable. Our fragrances are complex and naturally derived. You will never find mineral oil, petrolatum, parabens or artificially created colorants in Eufora products.

As keepers of the planet for future generations, Bewley family values have established planet friendly practices for Eufora that prove you don’t have to compromise on quality to protect Mother Earth. Eufora encourages everyone to promote Good Global Karma by refilling and reusing whenever possible, and remember you can make an impact by upcycling and recycling – helping to reduce what goes into landfills.

Smooth'n Frizz Control Shampoo 8.45 fl oz